Privacy & Policy
Transparent · Secure · Respectful
"Your trust is the foundation of everything we do at Dayaara. We collect only what we need, use it only to serve you, and guard it as if it were our own."
— Dayaara Privacy CommitmentWhen you shop with Dayaara, create an account, or reach out to us, we collect certain information to provide you with the best possible experience. We collect only what is necessary — nothing more.
We use the information we collect for specific, legitimate purposes only. Here is exactly how your data is used at Dayaara:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Processing and fulfilling your orders | Name, address, contact, payment | Contract performance |
| Sending order confirmations and updates | Email, phone | Contract performance |
| Customer support and query resolution | Email, chat history, order data | Legitimate interest |
| Improving website and user experience | Usage data, cookies | Legitimate interest |
| Sending promotional emails (with consent) | Email, name | Consent |
| Fraud prevention and security | IP, device, payment data | Legal obligation |
| Legal and tax compliance | Transaction records | Legal obligation |
We do not sell, rent, or trade your personal information to any third party. Ever. We share your data only in limited situations where it is strictly necessary to operate our business and serve you.
| Who We Share With | Why | Data Shared |
|---|---|---|
| Shipping Partners (Delhivery, Shiprocket) | To deliver your order | Name, address, phone |
| Payment Gateways (Razorpay) | To process payments securely | Transaction amount, contact |
| Email / SMS Providers | To send order updates | Email, phone, name |
| Analytics Tools (Google Analytics) | To understand site usage | Anonymised usage data |
| Legal Authorities | When required by law | As required by court/government |
We use cookies — small text files stored on your device — to make our website work better and to understand how you use it. Here is a breakdown of the cookies we use:
| Cookie Type | Purpose | Can You Opt Out? |
|---|---|---|
| Login sessions, shopping cart, security — these are required for the site to function | No (required) | |
| Understanding which pages are popular, how users navigate, and where improvements are needed | Yes | |
| Showing relevant ads on other platforms (Meta, Google) based on your browsing | Yes | |
| Remembering your language, currency, and display preferences | Yes |
We take the security of your personal data seriously. We implement industry-standard technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction.
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.
| Data Type | Retention Period | Reason |
|---|---|---|
| Account information | Until account deletion + 30 days | Account management |
| Order records | 7 years | Legal / tax compliance |
| Payment transaction data | 7 years | Financial records |
| Marketing preferences | Until you unsubscribe | Consent-based |
| Customer support records | 3 years | Service improvement |
| Website analytics data | 26 months (anonymised) | Site improvement |
| Cookie data | Up to 2 years | Functionality / analytics |
Under applicable data protection laws including India's Digital Personal Data Protection Act (DPDPA) and GDPR for international customers, you have the following rights:
Dayaara's website and services are not directed at children under the age of 18. We do not knowingly collect personal information from minors.
If we become aware that we have inadvertently collected personal data from a child under 18, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at Pihusharma7082@gmail.com .
Our website may contain links to third-party websites, social media platforms, or partner services. These links are provided for your convenience and information only.
Dayaara has no control over the content or privacy practices of these external sites and is not responsible for their privacy policies. We encourage you to review the privacy policy of every website you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we do, we will revise the "Last Updated" date at the top of this page.
For significant changes that materially affect your rights, we will notify you by email (if you are a registered customer) or by placing a prominent notice on our website at least 14 days before the change takes effect.
We encourage you to review this policy periodically to stay informed about how we protect your data. Your continued use of Dayaara after any changes constitutes your acceptance of the updated policy.
Still have questions?
Our Privacy Team is here to help. Reach out and we'll respond within 5 business days — clearly, honestly, and without jargon.
Privacy is not a checkbox
At Dayaara, privacy is a value we live by — not a legal obligation we tick off. Here is what that means in practice.